Opportunities could be items or tools missing from their website that you can add to yours to give you an edge.One weakness could be that their website has slower page loading times.A strength could be that their website is easier to navigate than yours.In a SWOT analysis, you track the website’s strengths, weaknesses, opportunities, and threats. Start by performing a SWOT analysis on a competitor’s website. Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Competitive Website AuditĪ competitive website audit tracks your competitors and their online strategies to help you see what opportunities your brand could be missing out on. Here are a few common audits among marketers. Auditing your website can determine whether or not it's optimized to achieve your traffic goals and give you a sense of how you can improve it to reach those goals.īefore we dive into the things you should keep an eye out for, let’s review some of the different types of audits you can perform.

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign.

Audit site